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10 September 2015

Oliver Wight to host seminar for business leaders on their role in managing customer demand

Leading business transformation consultants, Oliver Wight are hosting an exclusive event for senior executives on ‘the role of business leaders in anticipating and creating changes in customer needs and wants’. The event, part of the Oliver Wight Thought Leadership seminar series, will be held at the Radisson Blu Edwardian, London Heathrow on 10th November 2015.

The one-day event will demonstrate the ways in which executives can anticipate and proactively manage change in customer demand to confidently make informed decisions and investments. The Oliver Wight thought-leaders will address the key skills needed in order for businesses to succeed for the future and then sustain it over a desired period of time.  

“Recent research suggests that one of the biggest challenges leaders face today is achieving visibility of business health over the long-term horizon” explains Oliver Wight associate Stewart Kelly. “To do this, demand management has to be an essential business component, owned by sales and marketing and used as a fundamental driver for growth”

Executives will learn now to recognise and anticipate future consumer needs based on market insights, whilst creating effective, segmented and targeted sales and marketing campaigns. Plus an insight into strategic modelling and optimising sales and marketing plans will show how to shape the marketing mix to create, influence and manage customer demand going on to establish a healthy business for the long-term.

Through interactive sessions and with a focus on a return on investment, the event will explore the latest concepts in segmentation, analytics modelling and optimisation and collaboration.

The seminar is free of charge and begins at 09:00am concluding at 4:00pm.

For further details and to find out what other business leaders thought of recent Oliver Wight Thought Leadership seminars click here: (link to the videos to be included here). To register, please visit our website or contact Zoe Davis on zoe.davis@oliverwight-eame.com or +44 (0)1452 397200.