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24 June 2010

Oliver Wight EAME launches new advertising campaign

Business Improvement specialist, Oliver Wight EAME, has launched a new advertising campaign to promote its Integrated Business Planning process, IBP.

The key message of the new campaign entitled ‘Whatever lies ahead’ is that IBP can help organisations anticipate and respond positively to changing market conditions. The series of three advertisements uses atmospheric photography to reflect a post-recession mindset and to convey a sense of moving forward into the unknown.

The campaign tag line, Inspiring Business Performance, reinforces the IBP acronym and delivers the dual message that IBP can both inspire (improved) business performance and that the performance organisations can achieve through IBP is inspiring.

IBP is advanced sales and operations planning (S&OP), a process originated by Oliver Wight in the 1980s. It is designed to integrate business processes of any organisation and its supply chain into one seamless management process, allowing the executive team to develop rolling long-term business plans, and giving them the capability to identify and respond to performance gaps early.

“Credit crunch conditions demonstrated the importance of robust planning processes like IBP” says Oliver Wight CEO, Les Brookes. “Those organisations which had good processes in place before the downturn were not only able to predict and plan for the effects on their businesses, they are also the ones best prepared for recovery. Those that didn’t, and managed to survive, won’t want to be exposed in the same way again.”

The new campaign designed and planned by London agency, RONIN Marketing, uses specialist supply chain media - digital and print - to target senior executives in medium to large organisations throughout the UK and continental Europe.

Notes from editors