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Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment

Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment

Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
(PDF Document (725KB))

Any company struggling to manage trade spend will find this white paper useful. It provides a case example of a company that optimized trade spend investment using Demand Management and Integrated Business Planning processes. Business growth increased significantly while trade spend investment overall was reduced. Download white paper to read more...

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