At Oliver Wight we have a recurring scenario that plays out with many of our healthcare clients. It starts with their unshakeable belief that their data is accurate; ‘it must be, right? We are in a highly regulated industry after all’. The next act is an academic exercise to measure the data, quickly followed by utter horror when the level of inaccuracy is revealed. After a period of inactivity comes denial; the explanations as to why ‘the data can never be as accurate as other industries.’ Then acceptance sets in and action to improve begins.
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