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Oliver Wight EAME Blog

Introducing Enterprise Business Planning

13 November 2018


Just as the world is coming to grips with ‘real’ Integrated Business Planning (IBP) – see our white paper on recognising ‘real IBP’ here – Oliver Wight is driving the next phase in business transformation methodology: Enterprise Business Planning (EBP). With an emphasis on technology which champions integration and enhanced decision making, EBP is IBP for the 21st century marketplace and in today’s blog, we explain what EBP is, who it is designed to help and whether your organisation is ready to embrace it.


What is Enterprise Business Planning?

Enterprise Business Planning
/en-ter-prahyz biz-nis plan-ing/

noun
1. A common planning framework that allocates scarce resources, aligned with company strategy, dynamically adjusting to market demands, by integrating, Sales, Marketing, Finance and Supply Chain to consistently win profitably in the market.

 

At Oliver Wight, we teach you how to inspire cultural change, we explain why planning ahead is vital for business growth and we stress the importance of continuous improvement. And because we practice what we preach, we’ve developed a new business improvement methodology for the 21st century market. In the same way Sales & Operations Planning transitioned into Integrated Business Planning, Integrated Business Planning is now evolving into Enterprise Business Planning.

Enterprise Business Planning (EBP) is our solution to a rapidly and radically changing business landscape. With companies under more pressure than ever to deliver growth, increased margins, and predictable results, they are now also having to contend with progressively demanding consumers (and their bots), who wield more power than ever before. Organisations must adopt an increasingly customer-centric approach, re-align their value chains and leverage the latest technology to help them survive – and thrive – in the modern market.

Rather than a single solution, EBP is in fact, a set of super solutions incorporating digital planning capability across multiple time horizons, linking global strategy directly to execution, to deliver measureable results. Crucially, one of the key characteristics of EBP is its use of the latest technology reporting, demand sensing, scenario planning and modelling and analytics. With EBP, the forward-planning horizon is extended to a minimum of 36 months to ensure commercial plans progress in step with shorter-term supply constraints, as well as medium- to longer-term flexibility.


Is Enterprise Business Planning right for you?

EBP has been designed as ‘the next stage of IBP’, meaning that it comes with pre-requisites. It’s intended for organisations which have already implemented and mastered IBP, reaching an advanced level of business maturity. EBP extends the benefits of IBP deeper, higher and wider into the organisation. It provides full integration with an organisation’s business planning and execution, with its group, market and brand strategies, as well as brand planning and target setting. Every organisation will want it, but not every organisation will have the capability to successfully implement it. Yet.

However, those that do will be able to anticipate and meet the ever-changing demands of consumers and customers, as segmented go-to-market strategies are integrated and executed in an agile, flexible and profitable way. Integrated processes, procedures and horizons are a must; cross-organisational cohesion gives people the power to create a single rolling plan which not only aligns markets, supply chain operations and finance, but also facilitates corrections across the forward planning horizon. Transparency across financial, commercial and supply chain plans, is combined with high-performance matrix teams, to interpret and manage data to deliver a superior customer experience. 

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