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24 October 2016

Oliver Wight hosts free webinar exploring latest concepts in Demand Management

Leading business transformation specialists, Oliver Wight, will be exploring the latest developments in Demand Management on 10th November, in a free webinar entitled ‘Demand Management – The Next Evolution’. With the overarching theme of maintaining value and planning for growth in an uncertain market, the webinar will specifically tackle the challenges faced by companies striving to manage customer demand in the most profitable way.

Hosted by Debbie Bowen-Heaton and Andrew Walker, both Associates at Oliver Wight, attendees will hear the newest theories in market segmentation, analytics modelling and optimization. ‘Sales and marketing leaders need to have the confidence to invest in generating profitable business growth, as well as the credibility to deliver on internal promises,’ says Walker. ‘A big challenge is achieving visibility and understanding of business health over a long-term horizon.’

With an emphasis on anticipating future trends, the webinar will discuss the importance of targeted marketing campaigns and shaping the marketing mix to create, influence and manage customer demand. The webinar will benefit senior executives in the sales, marketing and strategy sectors, as well as those responsible for insight, innovation and strategy in their organisations. ‘Strategies need to be incorporated directly into a business plan to maximise profitability and growth, particularly in markets facing some uncertainty,’ advises Bowen-Heaton,

‘With issues such as Brexit and instability in the Middle East still casting a shadow over the worldwide economy, businesses need to adopt a proactive approach to demand management to gain a head-start against competitors and to deliver on promises made to shareholders.’

The webinar is being held at 14.00 GMT/15.00 CET.