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Demand ManagementIntegrated Business Planning

Demand Review - Tell the Story

We advise clients implementing Integrated Business Planning to understand and adopt a true aggregate planning process and redesign their Demand Review.

In this white paper, we present a case study about a company attempting to implement IBP based on a 24-month planning horizon, while really only planning for the next quarter. We argue that the demand planners simply allowed the statistical forecast to compute the item-level projections but failed to take into account that brand and product plans might change over time.

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