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Driving Excellence in Product Management

Driving Excellence in Product Management

Driving Excellence in Product Management
(PDF Document (5.12MB))

White Paper

Establishing an excellent product management process requires integration of five primary process elements: strategy, product management, portfolio management, project management, and resource management. Product management is comprised of a collective set of functions including planning, marketing, and delivery of the product to the market, managed throughout all stages of the product’s lifecycle.  This paper will describe the five elements of the product management process required to support an overall Integrated Business Model.


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