Leadership challenges and opportunities in a rapidly evolving FMCG consumer market
10 July 2017
14.00 BST/15.00 CEST
Changes in go-to-market routes driven by e-commerce and smart devices present business leaders in the FMCG industry with new challenges. They face pressure to adapt their businesses to respond quickly to rapidly changing consumer needs whilst at the same time grow profit margins. Addressing evolving consumer needs requires new approaches, fast product development, and potentially different skill sets within the organization.
Legacy and well-known brands like Nike and Dollar Shave Club (part of Unilever) are investing heavily in direct-to-consumer (DTC) channels and reporting significant growth in sales. However, DTC means massive change for businesses in all functional areas. In fact, some of the world’s best-known brands today are cutting out the entire supply chain; asset-free giants like Uber, Netflix and AirBnB.
Getting closer to the consumer will have a big impact on product development, sales and marketing. Manufacturing and supply chain need increased flexibility, smaller batch sizes, faster response times…all impacting costs. Organizational changes will require strong leadership: talent management, roles and responsibilities, mergers and acquisitions, effective decision making, motivating and engaging the workforce, global thinking and local execution.
Leadership must focus on integrating all functions of the business into a structured process to effectively anticipate and respond to new market segments and needs.
This webinar will explain what it takes for Leadership to convert these challenges into opportunities so that it’s not a matter of surviving, but thriving.
We will discuss the need for:
- Strong leadership to steer the business and effectively communicate and manage change successfully throughout the organization.
- Embedding a culture of ongoing and sustainable business improvement because traditional cost reduction methods alone won’t cut it.
- A strong and agile strategy development process.
- A structured process led from the top to proactively execute the strategy and drive the business.
Presenters: Birgit Breitschuh and Dawn Dent
To register click here or further information contact email [email protected] or call +44 (0) 1452 397220.
Telephone: +44 (0) 01452 397220