A demand plan is more than a forecast. It integrates with other business processes and aligns with the supply and financial plans. A sustainable demand management plan is one where a consensus is reached and accountabilities for executing the plan are clearly defined.
This series of thought leadership articles have been carefully selected to help assess the value of your demand management process. It helps answer the question: How well is Demand Management delivering the results you and your leadership team expect?
If your company thinks in terms of forecasting, you will learn why this mindset should be broadened into a demand planning and demand management process. It improves financial performance.
The articles also show how to improve the trust and credibility of the demand plan. You will also learn how to make the case for improving the demand management processes. Templates are provided to show you how.
Oliver Wight has been the preeminent thought leader in demand management for more than five decades. These articles are written by Oliver Wight principals – all who gained hands-on, real-world demand management experience in industry before joining Oliver Wight. They now focus on guiding Oliver Wight clients to design, implement, and sustain demand management processes successfully.
We hope this series of articles will help guide your thinking and create excitement about the power of demand management to transform your business performance – what it is and is not, and the value of the process in connecting strategy to execution.
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