One of the lessons to come out of the global recession is that effective management and control of the product portfolio are critical to sustained success. Regular innovation is vital for profitable growth. In this white paper we share how integrating product management into your business planning process ensures you are able to move quickly to exploit new opportunities and close business gaps.
One of the lessons to come out of the global recession is that effective management and control of the product portfolio are critical to sustained success. Regular innovation is vital for profitable growth. In this white paper we share how integrating product management into your business planning process ensures you are able to move quickly to exploit new opportunities and close business gaps.
The problem is that traditional business planning processes like Sales and Operations Planning often do not allow for the integration of Product Portfolio Management; they focus instead on balancing Demand and Supply, with product development as a separate ‘creative’ activity; the domain of R&D or the Marketing Department, working in isolation on the next big idea, often with no consideration for real demand or capacity.
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