El Estándar de Clase A para la Excelencia Empresarial de Oliver Wight
Because change is constant and improvement continuous, the Seventh Edition Class A Standard redefines Business Excellence and gives you everything you need to stay ahead of your competitors, both now and in the future.
In the seven years since the Oliver Wight Sixth Edition Standard was last updated the world has changed dramatically. Global financial crisis, increased globalization, natural disasters and technological change have transformed the environment in which organizations operate.
Perhaps most significant of all has been the revolution in consumer behavior. Increasingly demanding, consumers also lack loyalty.
Online shopping has become first choice for many; people are able to search for the best price and their expectation is increasingly for same or next day delivery. Meanwhile opinions are formed and reformed instantly through online peer reviews, while social media can now destroy reputations as quickly as it creates demand, providing a real-time window on customer attitudes and behaviour.
The Seventh Edition Class A Standard reflects all the change that has happened in arguably the most volatile and rapidly changing era; it gives you everything you need to thrive in this brave new world and build your business for the future.
Book Details
Paperback Edition: 149 pages
Language: Spanish
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