0 bytes PDF
Integrated Business Planning

Making the Case: The ROI of Demand Management

This paper shows how to evaluate and communicate the value of improving the credibility of the demand plan. Several templates are included to help in quantifying and documenting the return on investment. 

You will learn:  
• Four Considerations for Improvement  
• Why A Change of Mindset is Needed  
• Quantifying the Financial Benefits of Improvement  

More white papers on this subject

White paper

Do people trust your demand plan? How reducing bias improves credibility and financial performance

Download
White paper

One Number Planning; The consequences and cure for misaligned plans

Download
White paper

Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment

Download
White paper

Demand Control - An often missing link in a demand management process

Download
White paper

Demand Management - A sales and marketing process

Download
White paper

Demand Management - Lessons Learned

Download