Role of Technology in Demand Management
This is an excerpt from the book, Demand Management Best Practices: Process, Principles and Collaboration, published by J. Ross Publishing. Crum and Palmatier write about best practice solutions that will improve overall business performance for supply chain partners and all functions within a company impacted by the demand management process.
About this whiter paper
Many companies invest in advanced forecasting and planning software, only to find that their demand management challenges persist. Without the right processes, training, and strategic alignment, even the most sophisticated technology fails to deliver results.
This guide provides practical insights and real-world examples to help businesses select and deploy demand management technology effectively, ensuring it supports—not replaces—the critical functions of forecasting, planning, and collaboration.
What you’ll learn:
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Why technology fails when not aligned with business processes—and how to avoid costly implementation mistakes.
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The importance of integrating people, processes, and tools—ensuring technology serves as an enabler rather than a roadblock.
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How successful companies use demand management tools to improve forecasting, enhance collaboration, and streamline decision-making.
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Best practices for selecting and implementing demand planning technology, from stand-alone forecasting tools to full-scale enterprise solutions.
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The role of collaboration in demand planning—how companies can leverage technology to improve visibility and alignment across their supply chains.
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How to prevent technology investments from failing by ensuring end-user adoption, process alignment, and executive buy-in.
Whether you’re looking to implement new technology, optimize existing tools, or improve demand forecasting accuracy, this white paper provides the knowledge and best practices to maximize ROI and improve business performance.
How mature is your Demand Management Process? Find out using our Demand Management Maturity Self-Assessment Tool
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