Part 2: The IBP advantage: a roadmap for marketing and product teams to collaboratively deliver success

Part 2: The scope of portfolio management

While many organizations perform a regular deep dive portfolio performance review, at some point, it’s important to ask why, and what does it actually achieve?

Using a Portfolio Review process as an annual event or as a knee-jerk reaction is relatively common practice, and with so many organizations being siloed and lacking integration, this approach is never really going to be all encompassing.

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