The Enterprise Business Model
Our Enterprise Business Model is your roadmap to results. It breaks your organisation into a collection of critical capabilities that ensure the right focus at the right level. Every organisation is a collection of capabilities, from mature to evolving to dysfunctional. The key is to know where to focus and build a pipeline of value initiatives that not only drive efficiency but also make sense to leaders.
That is how you move faster, act smarter and unlock performance that lasts – Method to Meaning™ at work.
What is The Enterprise Business Model?
It aligns
It integrates
It delivers
Solving Your Problems
We understand that every sector, function and role faces its own challenges and the Enterprise Business Model can help individuals and businesses unlock clarity, alignment and performance where it’s needed most.
01.
Leadership
Leadership misalignment and disconnection from strategy
Strategy execution gaps across geographies and divisions
Functional silos that slow down agility and reduce performance
Align leadership around a shared vision and functional plans to drive consistent execution and enterprise-wide focus.
Align strategy with execution across regions to achieve joined-up delivery and global performance.
Shift from siloed functions to integrated, process-driven collaboration to improve agility and results.
02.
Finance
Isolated financial forecasting and disconnected business planning
Poor visibility of data across systems of record
Friction between finance and business units
Embed financial planning into enterprise-wide processes to improve visibility, accountability and speed.
Connect systems and unify data to provide a single source of truth and faster, more confident decision-making.
Build shared ownership of plans and numbers to improve cross-functional alignment.
03.
Sales & Marketing
Missed opportunities due to slow or reactive decision-making
Fragmentation and overload in marketing
Brand vs performance conflict
Move from reactive cycles to real-time, responsive planning to capture opportunities earlier.
Connect marketing to enterprise priorities and planning cycles to reduce reactivity and improve commercial impact.
Align marketing, sales and finance in one integrated plan to balance short-term activation with long-term brand growth.
04.
Supply Chain
Fragmented execution and siloed teams in supply chain
Underused systems and tech in supply chain
Service failures and inefficiencies in supply chain
Integrate cross-functional teams and planning processes to improve coordination, agility and end-to-end supply chain performance.
Embed tech into daily operations and align it with strategic goals
Shift from reactive problem-solving to proactive, integrated supply chain planning.
Instead of implementing another process, successful organisations use the Oliver Wight Enterprise Business Model to build bridges between strategy and daily work.Les Brookes, Partner at Oliver Wight
Like teaching children sports, we should incentivise short journeys with regular rewards rather than setting distant transformation goals.Monte Maritz, Partner at Oliver Wight
How Our Enterprise Business Model Works
Step 1: Strategise
We start by clarifying your business goals and defining what success looks like — connecting strategy to execution from day one.
- Vision
- Objectives
- Ownership
- Roadmaps
- Performance
- Dynamic review
How do we do this?
Why The Enterprise Business Model Works
Achieve clarity & transparency
The Enterprise Business Model gives leaders a single, integrated view of the business — unifying data, plans and decisions to see what’s happening now and what’s coming next.
Build trust
With clarity comes confidence. When your numbers are transparent and shared, the Enterprise Business Model helps build trust in your function.
Align
With a common rhythm and shared priorities, the Enterprise Business Model connects commercial, financial and operational teams to reduce conflict and deliver better outcomes.
Achieve predictability
Alignment enables foresight. With joined-up planning and early warning signals, the Enterprise Business Model allows you to anticipate change, model scenarios, and make faster, more reliable decisions.
Deliver efficiency
Predictability breeds efficiency. As duplicated effort, manual fixes, and misaligned cycles fall away, the Enterprise Business Model streamlines operations and frees up capacity.
Drive growth
And with efficiency comes momentum. Enterprise Business Model turns clarity into competitive advantage — aligning strategy with execution, unlocking cross-functional performance and giving leaders the insight to scale with purpose and confidence.
From Diagnosis to Delivery
Enterprise Business Model
‘The Patient’
We’ll understand how to make your Enterprise Business Model thrive.
The Proven Path –
‘’Our Clinical Methodology’
We’ll build a roadmap to better business health.
Integrated Business Planning, Integrated Tactical Planning, Strategic Planning etc. –
‘The Treatments’
We’ll deliver medication to tackle specific symptoms and drive performance.
Frequently Asked Questions
What is the Oliver Wight Enterprise Business Model?
The Enterprise Business Model is a comprehensive way of working—not just a software solution or a plug-in. It is a living, integrated model that connects strategy, finance, operations, and leadership in real time. By integrating behaviours, processes, and technology, it helps organisations close the gap between their strategic ambitions and day-to-day execution.
What are the four key steps of the Enterprise Business Model process?
The model operates through a proven four-step framework:
- Strategise: Clarifying business goals and connecting high-level strategy to daily execution right from the start.
- Understand: Utilising data, insight, and behavioural analysis to design the right planning approach and uncover performance gaps or cultural blockers.
- Align: Bringing cross-functional leaders together around a shared plan to break down silos and build unified ownership.
- Deliver: Co-creating a tailored solution that integrates systems and decision-making to ensure measurable, lasting impact.
How does the Enterprise Business Model solve problems for specific departments?
The model provides targeted alignment across various organisational functions:
- Leadership: Bridges execution gaps and aligns executives around a shared vision to replace functional silos with agility.
- Finance: Unifies data systems to establish a single source of truth, ending isolated financial forecasting.
- Sales & Marketing: Shifts teams from reactive cycles to responsive, real-time planning, balancing short-term activation with long-term brand growth.
- Supply Chain: Replaces fragmented execution with proactive, integrated supply chain planning and better cross-functional coordination.
What are the tangible benefits of adopting this model?
Implementing the Enterprise Business Model yields several core benefits: it delivers absolute clarity through a single view of the business, builds trust via transparent numbers, and fosters alignment by connecting commercial, financial, and operational teams. This naturally leads to better predictability, highly efficient operations stripped of duplicated efforts, and the momentum needed to drive sustainable growth.
How does Oliver Wight diagnose and treat business challenges using this model?
Oliver Wight applies a clinical analogy to their methodology:
- The Patient: Your current Enterprise Business Model, which might be suffering from “symptoms” like missed targets or reactive firefighting.
- The Clinical Methodology: Their “Proven Path,” which is a behavioural-first approach used to diagnose issues, build alignment, and guide sustainable ways of working.
- The Treatments: Specific tools and techniques—such as Integrated Business Planning (IBP) or Integrated Tactical Planning (ITP)—prescribed to tackle your organisation’s specific ailments and boost performance.
Strategy that aligns
Teams that perform
Trust that’s earned, not sold
Capability that sticks
Performance delivered
Self-sufficiency built in
Our brains are hard-wired against change, so we need to carefully and deliberately take people with us, one by one, to first want to change and then be part of that change.Ben Collins, Partner at Oliver Wight
Enterprise Business Model Success Stories
Confectionery Group
AkzoNobel
Mölnlycke Health Care
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