Women of Influence 2026: Birgit Breitschuh Shares Her Leadership Journey

This International Women’s Day, The CEO Magazine highlights women shaping industries through leadership, resilience, and influence. Among them is Birgit Breitschuh, Chief Operating Officer and Partner at Oliver Wight EAME, whose career has been defined by pivotal moments that tested her resolve and sharpened her skills in operational excellence and team leadership.

From financing her own studies to transforming teams and processes across Europe, Birgit has consistently led by example, fostering cultures where people are encouraged to challenge themselves, grow, and contribute meaningfully. Her journey demonstrates how thoughtful, people-focused leadership can create ripple effects far beyond the workplace. 

What are the pivotal moments that have defined your career?

“Financing my studies independently ignited my drive to succeed, which led me into the Fast-Moving Consumer Goods industry and fuelled my ambition for management roles. Along the way, working with charismatic leaders challenged me to grow beyond my perceived limits.

As European Sales & Operations⁺ Manager at Wrigley, I collaborated with Oliver Wight to turn our business around, creating a lasting impact on the workforce. Today, as an Oliver Wight Partner, every client engagement allows me to help leaders and teams achieve meaningful change – a source of pride and motivation.

Another pivotal moment came when I transitioned from Commercial to a Supply Chain role. Under a mentor who pushed me beyond my comfort zone, I developed a strong can-do attitude and the ability to navigate complex operational challenges. These experiences honed my skills in operational efficiency, strategic thinking, and performing under pressure.

Today, my leadership philosophy centres on fostering a culture where people are encouraged to challenge themselves, push boundaries, develop new skills, and drive continuous improvement.”

What obstacles have you faced and how did you push through them?

“Early in my professional life, I encountered an example of poor leadership. Despite consistently delivering work to my own high standards, I realised my growth was limited under this management. I made the conscious decision to move on, recognising that people don’t leave jobs – they leave managers. This experience taught me the importance of advocating for my own development and seeking environments where I could fully realise my potential.

Balancing family and work life can present its challenges. With the support of my strong partner, we navigated these moments thoughtfully, ensuring both professional commitments and family responsibilities were met. These experiences have reinforced resilience, prioritisation, and the value of surrounding oneself with supportive people.”

What ripple effects have you seen from your influence?

“I believe in leading by example, and I’ve seen firsthand how consistent actions can have a lasting impact. Simple practices – such as keeping cameras on during video calls, following through on commitments, challenging the status quo, and encouraging others to do the same – can inspire meaningful cultural change.

Former clients and colleagues often mention lessons or approaches I shared with them, and it’s gratifying to see these principles embraced long after our work together. Whether it’s a new way of thinking, a habit, or confidence to voice ideas, seeing that influence ripple outward motivates me to continue mentoring and supporting others.”

What’s your call to action for every leader this International Women’s Day?

“This International Women’s Day, I encourage every leader to create conditions for meaningful, enjoyable work. Celebrate contributions visibly, ensure that everyone feels valued, and foster an environment where people are empowered to bring their full selves to the table. Leadership isn’t just about results – it’s about cultivating a culture where people can thrive, feel seen, and do work that matters.”