Debbie Bowen-Heaton

Partner

Debbie Bowen-Heaton

"Good demand planning must be customer-focused with a comprehensive understanding of the marketplace. Failure to do so can initiate a ripple effect that can cripple the supply chain and have a substantially negative impact on business performance.
"

Debbie has amassed over 15 years of experience in Sales and Marketing in the FMCG, healthcare, and pharmaceutical industries. She offers organizations invaluable practiced insight into the challenges of effectively managing the supply chain from both a demand management and product management perspective.

Debbie’s role as an Oliver Wight Partner is focused on ensuring optimal integration between sales and marketing and the entire supply chain within an organization. Directing her extensive experience into accurately measuring and forecasting demand and implementing Oliver Wight’s Integrated Business Planning, she is able to help businesses achieve significant performance improvements.

More by Debbie Bowen-Heaton

Ausblick ins Ungewisse

Lässt sich in diesem Umfeld verlässlich vorhersagen, wie das Geschäft in zwei oder drei Jahren aussieht? Diese Prognose ist schwieriger, aber auch wichtiger denn je. Ein robuster Integrierter Unternehmensplanungsprozess (Integrated Business Planning Proce

Bedarfssegmentierung

Segmentierung meint nicht nur die Reaktion auf unterschiedliche Bedürfnisse der Verbraucher von heute. Es geht darum, langfristige Trends zu erkennen, zu wissen, was Kunden wollen, noch bevor sie es selbst wissen. Es geht darum, rechtzeitig zu agieren und

Re-aligning demand plans to reflect reality: The importance of demand assumptions in the coronavirus crisis

Debbie Bowen-Heaton explores how businesses can monitor demand effectively to ensure key customers are prioritised.

Brexit: Retail, are you ready?

Oliver Wight Partner, Debbie Bowen-Heaton, shares her insights on the challenges facing the retail sector as the Brexit countdown continues...

The Secrets to Choosing the Right CEO - Part 1

Choosing the right CEO can be the difference between success and disaster, but it's not as easy as you might think. In this blog, Oliver Wight EAME Partner, Debbie Bowen-Heaton reveals what you should be looking for.

The Secrets to Choosing the Right CEO - Part Two

Join us for Part Two of our 'The Secrets of Choosing the Right CEO' series, as Partner Debbie Bowen Heaton explains why it's crucial that a CEO's attitude reflects the company's own culture and values.

The Secrets to Choosing the Right CEO - Part Three

In the third and final instalment of this blog series, Debbie Bowen-Heaton explains why trust between the CEO and the workforce is crucial to success.

The transforming CPG consumer: Changes in consumer segmentation and the need to revise business strategies

Meet the Team - Debbie Bowen-Heaton

Debbie Bowen-Heaton shares her experience of the 'light-bulb' moment when working with clients, and more. Read here.

Tackling the manufacturing challenge with data and AI

Manufacturing stands to make considerable progress through Big Data and AI, but the complex challenges of the industry have slowed uptake.

Supply Chain Risk Management

Covid-19 has supply chains on edge. Can traditional models of risk management keep pace with the new world, or does it require something more radical?

The invaluable role for FDs in fighting CEO’s coronavirus-denial

Debbie Bowen-Heaton discusses the invaluable role of FDs and how they can help put a mirror up to reality for CEOs.

Why the time is now for grocers to use data to disrupt

As lockdown restrictions ease, the most successful retailers will be those that understand consumer habits, says Debbie Bowen Heaton.

The great race for data

FMCG companies are in danger of wasting their AI and automation investments, warns Debbie Bowen-Heaton.