Debbie has amassed over 15 years experience in Sales and Marketing in the FMCG, healthcare and pharmaceutical industries. She offers organisations invaluable practiced insight into the challenges of effectively managing the supply chain from both a demand management and product management perspective.
Debbie’s role as an Oliver Wight Partner is focused on ensuring optimal integration between sales and marketing and the entire supply chain within an organisation. Directing her extensive experience into accurately measuring and forecasting demand and implementing Oliver Wight’s Integrated Business Planning, she is able to help businesses achieve significant performance improvements.
Analyze. Redefine. Transform. The art of creating a proactive, aligned strategy fit for future growth.
Uncertain Outlook: Managing The Sales Management Process with Vulnerabilities and Opportunities
Demand Sensing and Execution – Staying ahead of the consumer revolution
Demand Management - A sales and marketing process
Retail rebooted: How to remain competitive in the 21st century
Re-aligning demand plans to reflect reality: The importance of demand assumptions in the coronavirus crisis
Brexit: Retail, are you ready?
The Secrets to Choosing the Right CEO - Part 1
The Secrets to Choosing the Right CEO - Part Two
The Secrets to Choosing the Right CEO - Part Three
The transforming CPG consumer: Changes in consumer segmentation and the need to revise business strategies
Meet the Team - Debbie Bowen-Heaton
Tackling the manufacturing challenge with data and AI
Supply Chain Risk Management
The invaluable role for FDs in fighting CEO’s coronavirus-denial
Why the time is now for grocers to use data to disrupt
The great race for data