Document download

Please enter your email address to download the document - once you’ve submitted this you will be able to download any documents from the website in this session.

Not downloaded documents before? Please click here

Alternatively download the document here.

We will use the information you enter into this form to keep you up to date on our products and services which we think you may be interested in. You can unsubscribe from these emails at any time by clicking the unsubscribe link at the bottom of emails or by emailing [email protected]. To find out more about how we use your personal data, please see our Privacy Policy.

I don’t want to receive regular emails about your products and services

Downloaded documents before? Please click here

The Oliver Wight EAME website uses cookies by continuing to browse the website you are agreeing to our use of cookies. Further information

Integrated Business Planning for Commercial: Fuelling & Driving Business Growth


All players that need to be engaged in delivering the Sales & Marketing strategy throughout the organization, including: 

  • Marketing & Sales Directors/ Managers
  • Commercial & Brand Managers
  • Analysts & Finance/Demand Managers & Planners


Integrated Business Planning requires all functions of the organization to enable successful growth, keep up with market evolution and stay ahead of the competition. Commercial is at the heart of where revenue is generated, so it’s vital that the commercial organization is equally at the heart of decision governance.

During this two-day workshop you will:

  • Be provided with a comprehensive overview of IBP for commercial functions.
  • Learn what it takes to implement IBP successfully and the huge benefits of doing so.
  • Understand key elements of market segmentation and customer collaboration with a focus on situational analysis to understand what is ongoing in the market place.
  • Learn how the Commercial Team, through effective IBP, can identify potential impacts in the Sales & Marketing plans.
  • Understand how to manage the marketing mix across portfolio, price, place, promotion, and people in an integrated and structured process to ensure all functions in the business are aligned and organized to deliver your business growth objectives.


Commercial Teams today are constantly being challenged. Consumers are more demanding, customer bases are increasingly less loyal and new segments are ever-evolving. Organizations need to get fit for the future through embracing the latest advances in processes and technology or else they risk falling behind competitors. In this uncertain world, it is vital for Commercial Teams to anticipate change early, understand the implications for their business and make timely decisions to ensure the business is kept on track. In simple terms; fuelling and truly driving the growth. 

Integrated Business Planning for Commercial shows Commercial Teams how to:

  • Anticipate where your plans will take you
  • Make choices on how to address challenges and proactively manage change to take the most effective paths forward
  • Understand the need for alignment across key stakeholders and the importance of ensuring all functions are geared up to support delivering future business excellence


Book now for £1,400 plus VAT by filling in the below booking form.

Telephone: +44 (0)1452 397213

Registration Booking Form

Required Field*




Add me to your mailing list

Back to Workshops