Organizations are under more pressure than ever to deliver growth. At the same time, consumers are becoming more powerful, aided by social media and technology that continuously matches their need for relevant products and services. Organizations must adopt an increasingly customer-centric approach, realign their value chains, and leverage the latest technology if they are to remain competitive and deliver their ambitions.
What is Enterprise Business Planning (EBP)?
Enterprise Business Planning (EBP) is a set of super solutions incorporating digital planning capability, designed to link global strategy directly to execution across multiple time horizons. It is the evolution of Integrated Business Planning (IBP) and defined as a common planning framework that allocates scarce resources, aligned with company strategy, to dynamically adjust to market demands by integrating Sales, Marketing, Finance, and Supply Chain to consistently win profitably in the market. Enterprise Business Planning breaks down functional silos and aligns the business behind a single plan.
As with IBP, operational planning is rolling and continuous, reviewed in a monthly cadence of meetings for product and service, demand, supply, integrated reconciliation, and management reviews, allowing business leaders to identify future performance gaps and make effective decisions to close them in plenty of time. But EBP also extends the benefits of IBP deeper, higher, and wider into the organization. It provides full integration with an organization’s business planning and execution, with its group, market, and brand strategies, as well as brand planning and target setting.
Why Organizations Should Consider Enterprise Business Planning (EBP)?
In an era of digital disruption, EBP leverages the latest technology, including artificial intelligence, for reporting, demand sensing, scenario planning, and modelling and analytics. It provides transparency across financial, commercial, and supply chain plans, with high-performance matrix teams interpreting and managing data to deliver desired outcomes.
For Enterprise Business Planning and the execution framework to work together successfully, the integration between planning horizons is as important as the integration between functions, concurrently orchestrating the top-down and bottom-up with the end-to-end connections of the value chain. By creating these links that give management a clear end-to-end view of the supply chain, Enterprise Business Planning enables a unique rolling plan that not only aligns markets, supply chain, operations, and finance but also facilitates corrections across the horizon.
Organizations can integrate go-to-market and route-to-market activities into a single commercial plan, allowing them to anticipate and meet the ever-changing needs of consumers.