Retail

It is predicted that by 2021, over 2.14 billion people will be buying online. It’s a worldwide phenomenon; with e-commerce firmly established as the fastest-growing retail channel, traditional retailers face challenging times ahead as consumers continue to shift from bricks to clicks. In the face of increasing consumer demands, a competitive market has become cut-throat, prompting today’s retailers to review and re-plan their future strategies today, in order to succeed tomorrow. Difficult questions need to be answered: how to reduce inventory but offer a broad product range; how to reduce delivery times and customer convenience without increasing costs; how to reduce store-size but increase in-store visits and crucially, how to create a seamless shopping experience across all channels.

Integrated Business Planning (IBP) is rebooting retail. In the modern era of digital domination, IBP is being used by some of the best in business to handle the transition into 21st century omnichannel organizations. It enables them to meet fluctuating demand, adapt to fast-moving trends and seasonal variations, manage campaigns and promotions and attract customers with innovative products and services; all according to the brand objectives and strategic direction of the business.