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IBP for Commercial – Virtual Workshop

IBP for Commercial – Virtual Workshop

Workshop overview

Commercial Teams today are constantly being challenged. Consumers are more demanding, customer bases are increasingly less loyal and new segments are ever-evolving. Organizations need to get fit for the future through embracing the latest advances in processes and technology or else they risk falling behind competitors. In this uncertain world, it is vital for Commercial Teams to anticipate change early, understand the implications for their business and make timely decisions to ensure the business is kept on track. In simple terms; fuelling and truly driving the growth. 

Integrated Business Planning for Commercial shows Commercial Teams how to:

  • Anticipate where your plans will take you
  • Make choices on how to address challenges and proactively manage change to take the most effective paths forward
  • Understand the need for alignment across key stakeholders and the importance of ensuring all functions are geared up to support delivering future business excellence


What is this workshop about?

Integrated Business Planning requires all functions of the organization to enable successful growth, keep up with market evolution and stay ahead of the competition. Commercial is at the heart of where revenue is generated, so it’s vital that the commercial organization is equally at the heart of decision governance.

During this two-day workshop you will:

  • Be provided with a comprehensive overview of IBP for commercial functions.
  • Learn what it takes to implement IBP successfully and the huge benefits of doing so.
  • Understand key elements of market segmentation and customer collaboration with a focus on situational analysis to understand what is ongoing in the market place.
  • Learn how the Commercial Team, through effective IBP, can identify potential impacts in the Sales & Marketing plans.
  • Understand how to manage the marketing mix across portfolio, price, place, promotion, and people in an integrated and structured process to ensure all functions in the business are aligned and organized to deliver your business growth objectives.


Who is it for? 

All players that need to be engaged in delivering the Sales & Marketing strategy throughout the organization, including: 

  • Marketing & Sales Directors/ Managers
  • Commercial & Brand Managers
  • Analysts & Finance/Demand Managers & Planners

Benefits of booking a Virtual Workshop

Save time on travel and book your place on one of our virtual workshops where expert education is delivered directly to you. 

To book a workshop place email us at [email protected] to secure your early booking.

Duration2 days

Language: English

Location: Global

Cost: £950.00 per delegate + VAT

Date and Time:
11 - 12 March 2021
09.00 – 15.30 GMT 

Date and Time:
14 - 15 September 2021
09.00 – 15.30 BST 

Terms and Conditions

 Education Brochure




What our delegates said

Great insight into IBP already established in our business. This has helped us look at improvements in our process.

Competency Development Director, Building Materials Manufacturer

Very good instructors, content, and tools. Thank you!

 IBP Manager, 
Healthcare Organisation

Lovely presentations, nice openness, and great content.

Portfolio Planning Manager,
Building Materials Manufacturer

When you talk to Oliver Wight about improving your business, we’ll assume you want results, not just better processes - things like increased revenues and margins and greater market share. If you have the ambition, it is possible to make improvements that truly transform the performance of your organization and create more fulfilling roles for the people within it. We believe this can only be delivered by your own people. So, unlike other consultancy firms, we transfer our knowledge to you; knowledge that comes from 50 years of working with some of the world’s best-known companies.

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