Paul Ducie argues that AI has been oversold and underdelivered, and in many businesses, it is simply leading to employee burnout and worse customer service.
With vendors promising transformative results and media outlets heralding AI as the solution to every problem, how can business leaders discern genuine value from empty buzzwords?
Ensuring oversight is critical as AI becomes increasingly integrated into critical business functions. A recent case involving Air Canada’s chatbot highlights the risks of over-reliance on AI without proper governance and transparency.
Many AI projects fail due to hype, lack of diligence, and unrealistic expectations – leaders can improve outcomes by thoroughly assessing readiness, data reliability, unintended risks, and value measures before significant investments.
In 2024, leaders must take back the wheel and actively govern AI by owning strategy, setting expectations, and guiding adoption incrementally.
Leaders should adopt AI tools cautiously, scrutinizing integration capabilities and demanding evidence, not just hype, to avoid implementing shinier spreadsheets that erode differentiation and trust.
ChatGPT reached 100 million users in only two months, so businesses need to make the most of this game-changing technology, but human resource departments must be invested to ensure people are developed and not demotivated.
