How to prepare your supply chain for disruption
13 Sep 2021
In the press
In the recent COVID-related supply chain issues, it was not supply that was the issue, it was more about consumer confidence in supply. This, in turn, drove panic buying of the most unlikely commodities and endemic shortages on the supermarket shelves as a result.
The sight of empty shelves in itself further exacerbated the anxiety of the consumers which drove subsequent waves of abnormal demand resulting in the empty supermarket shelves.
Within weeks we saw the supermarket shelves being replenished and the confidence of the consumers being restored. It wasn’t government intervention that drove this, it was the demand management processes that supported these resilient supply chains.
Read more here.