The great grocery punch-up: Britain's Biggest Brands 2022
25 Mar 2022
In the press
In the Covid-hit year of 2020, UK grocery brands punched well above their weight. The top 100 added a collective £2.06bn, and 47 walked away with double-digit growth as shoppers favored names they knew and trusted.
“In times of uncertainty people tend to gravitate more toward brands. All else being equal, it should swing back the other way.” The more worrying problem is this: “All else is not equal.”
“We may be coming out of the pandemic but we’re going into even more uncertain times,” he says. “Whether people will gravitate back toward or away from brands may become irrelevant because they may not have a choice, they may take what’s available.” Gary Connors, Oliver Wight Partner
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