The invaluable role for FDs in fighting CEO’s coronavirus-denial

21 Dec 2020


In the press

During the early stages of the pandemic, we saw many CEOs enter into a state of denial about the business impact of the pandemic. Unwilling to accept that the business will not rebound to pre-pandemic performance, some CEOs are carrying false optimism into 2021, leading to unrealistic budgets and commitments. Where CEOs are in denial, the finance director faces the difficult task of putting a mirror up and forcing the CEO to face the brutal reality.

Read more here.

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