Why the time is now for grocers to use data to disrupt

28 Apr 2021

In the press

Now non-essential retail, hospitality, hairdressers, and beauticians have reopened, the high street is experiencing a huge rise in footfall. This increase is set to be even more pronounced than during the lifting of previous restrictions, as the vaccine program and advent of spring seem to be instilling a more confident and buoyant attitude to physical shopping. The question is whether the easing of restrictions ultimately converts to more or less sales for food retailers – and which companies will be best placed to capitalize. In order to understand that, it is important that retailers analyze the historic data at their fingertips to predict consumer habits and patterns and then use this to drive the innovation that will be needed to stay ahead of their competitors.

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