Digital Disruption - is your organisation ready?
In today’s environment, the pace of change is accelerating at a fierce rate; it took 38 years for radio to reach 50 million users, 13 years for television, three years for the internet, but just 19 days for the Pokémon Go app. We live in a world which is not only powered by technology but shaped by it; it has steadily infiltrated every facet of modern living, from expenditure to exercise and almost everything in between.
The digital natives who embraced the newest technology from day dot have a distinct advantage, but leading legacy organisations are reviewing and re-planning their future strategies today in order to succeed in tomorrow’s marketplace, with change shaped by digital transformation. There are two choices; either fall behind your competitors, or pursue a digital transformation to become a highly responsive customer-centric operation, led by integration and driven by innovation.