Product & Portfolio Optimization
In our fast-paced and consumer-driven society, businesses face the dual challenges of shortening product life cycles and the demand for greater variety of products and services. Whether you manufacture a product or provide a service, key differentiators no longer come just from products and services themselves; the battle today is about rate of innovation and supply chains that deliver. Front-running companies introduce two to three times the number of new products and services compared to the average - and in about half of the lead-time. Their portfolios are dynamic and optimized against the latest market conditions and the realities of the competition. This workshop offers insights into best-practice approaches to Product and Portfolio Optimization and how to chart your own roadmap to success.
What is the workshop about?
‘Making more money, sustainably’ is at the heart of Product and Portfolio Optimization and this workshop shows how you can turn your product portfolio into a ‘living’ focus for the development of your business, driving innovation and clarity of purpose.
Positioning Product and Portfolio Optimization in the context of strategy, strategic business objectives, and the supply chain, this workshop shows how it also fully integrates with the Oliver Wight Integrated Business Planning process. And it reveals the importance of business intelligence in uncovering unseen issues that require optimization action, as well as the use of scenario modelling as part of the continual process to meet ever-increasing consumer demand for ‘new and newer’, and ‘fast and faster’. This workshop also focuses on the key disciplines required to bring products to market successfully, including the Stage and Gate process, Key Performance indicators and the key roles and competencies required.
Who is it for?
The workshop is designed for those senior executives and managers leading the processes that drive success in the market place: the Senior Leadership team, Vice Presidents, Marketing Directors/Managers, Category/Product/Brand Managers, Sales Directors/Managers, R&D Directors/Managers, Engineering Design, New Product Introduction Directors/Managers, etc.
Click here to download the workshop description.
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