This white paper is based on the lessons learned by Oliver Wight Partners in helping companies, large and small, implement demand management processes over the past 20 years.
Do people trust your demand plan? How reducing bias improves credibility and financial performance
One Number Planning; The consequences and cure for misaligned plans
Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
Demand Control - An often missing link in a demand management process
Demand Management - A sales and marketing process
Demand Planning - Where Does it Fit in the Organization