The white paper underscores why the marketing group is a critical stakeholder within Integrated Business Planning and how marketing impacts product management and business development. Discussions include three key areas where marketing contributes to the Integrated Business Planning process: brand spending and awareness; programme spending vs. predicted; and competitive analysis.
What are you doing 13 weeks from now?
Scenario Planning: A necessary skill to drive better decision making in IBP
Get Rhythm: The Operating Cadence of Integrated Business Planning
Unshackling your organisation through business decompression
Don't fall for fake news; a buyer's guide to Integrated Business Planning
ABC for Integrated Business Planning
Integrated Business Planning: An Executive Guide - Virtual
IBP – Planification Intégrée de l’Entreprise : un guide pour les responsables et les membres des comités de direction