Segmentation is not just about responding to the varying needs of consumers today. It’s about anticipating long-term trends, thinking ahead of the game and predicting what customers want, even before they do, so there is time to respond and align the firm’s business model - and supply chain - accordingly.
Do People trust your demand plan? How reducing bias improves credibility and financial performance
One Number Planning; The consequenes and cure for misaligned plans
Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
Demand Control - An often missing link in a demand management process:
Demand Management - A sales and marketing process
Demand Management - Lessons Learned