Today, the consumer market is a battleground, with brands fighting on all fronts to vanquish competitors. Winning is not easy; the modern world is consistently inconsistent, characterised by consumer transience, faster-moving trends and increasingly volatile markets.
Do People trust your demand plan? How reducing bias improves credibility and financial performance
One Number Planning; The consequenes and cure for misaligned plans
Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
Demand Control - An often missing link in a demand management process:
Demand Management - A sales and marketing process
Demand Management - Lessons Learned