Arguably, all successful business planning and supply chain optimisation begins with effective demand planning. It is a fascinating subject and while there are always significant implications to consider in terms of geography, organisation, markets and customers, there are ten keys to demand planning which apply consistently. Here, Oliver Wight Partner, Peter Metcalfe, deals with five of those principles.
Do People trust your demand plan? How reducing bias improves credibility and financial performance
One Number Planning; The consequenes and cure for misaligned plans
Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
Demand Control - An often missing link in a demand management process:
Demand Management - A sales and marketing process
Demand Management - Lessons Learned