Integrated Business Planning for Effective Decision Making

Today, Integrated Business Planning sits at the heart of many organizations as the management process that runs the business, covering all the core functions from product development and operations, to sales, marketing, and finance. Its real power is in enabling the key decisions, influencing the future direction of the company, and the achievement of the strategic plan. As the capability of a business’s processes mature, these decisions become increasingly complicated and their timing ever more critical.

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