In this two-part series, we explore how the longer-term demand plan should play a more prominent role in businesses. This first part will deal with the key elements in setting up the demand planning and forecasting process, and the second part, will explore what are the key behavioural elements, i.e. what do we do with the process and the outcomes when we get them.
Do People trust your demand plan? How reducing bias improves credibility and financial performance
One Number Planning; The consequenes and cure for misaligned plans
Blind Spot - How Demand Management and Integrated Business Planning Are Used to Optimize Trade Spend Investment
Demand Control - An often missing link in a demand management process:
Demand Management - A sales and marketing process
Demand Management - Lessons Learned