Realising the full potential of demand planning - Part 2

Written by Oliver Wight Partner, Rod Hozack, and the final installment of a two-part series, this paper focuses on the importance of behavior to influence change, as well as identifying the actions to take to positively impact the long-term demand plan. Hozack uncovers the remaining six-10 keys offering helpful steps on how to prevent business growth from stalling. Topics covered include the importance of documenting and measuring ‘assumptions’, managing ‘uncertainty’, how to achieve ‘gap visibility’, and contingencies for ‘closing the gap’.