Part 3: The IBP advantage: a roadmap for marketing and product teams to collaboratively deliver success

Part 3: the role of innovation management

Welcome to part three of this white paper series. We are going to spend some time looking at the role of innovation and the benefits a clear innovation strategy and execution framework can deliver to unlock portfolio growth.

Fact: many organizations lack an innovation strategy. Innovation is often used as a vehicle for gap-filling rather than a strategic driver for short, medium, and long-term growth. However, innovation growth through the right value proposition is imperative.

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