Ben Collins

Partner

Ben Collins

"Our brains are hard-wired against change so we need to carefully and deliberately take people with us, one by one, to first want to change and then be part of that change."

Ben has over 20 years of experience in a range of consumer goods companies working with household names such as Carling, Kellogg’s, Nike, Lucozade, and Dunlop. With a background in sales and marketing, he has delivered transformational change in a number of leadership roles.

Prior to joining Oliver Wight EAME, Ben’s last two roles were Head of Commercial Capability for Suntory UK&I and Operations and Planning Director at Molson Coors Brewing Company UK&I. As Head of Commercial Capability Ben has focused on building organizational and process capability, working with multifunctional teams on key competencies such as Digital Commerce, Resilience, IBP, Strategy, and Joint Business Planning.

Ben offers a unique perspective on the challenges and deliverables of Integrated Business Planning and Integrated Tactical Planning deployments, alongside demonstrated experience as a change management leader.

More by Ben Collins

Part 4: The IBP advantage: a roadmap for marketing and product teams to collaboratively deliver success

In this final part, we will focus on why brand growth principles and marketing campaigns need to be integrated and managed through the portfolio steps of Integrated Business Planning (IBP).

Part 3: The IBP advantage: a roadmap for marketing and product teams to collaboratively deliver success

Welcome to part three of this white paper series. We are going to spend some time looking at the role of innovation and the benefits a clear innovation strategy and execution framework can deliver to unlock portfolio growth.

Part 2: The IBP advantage: a roadmap for marketing and product teams to collaboratively deliver success

While many organizations perform a regular deep dive portfolio performance review, at some point, it’s important to ask why, and what does it actually achieve?

Part 1: The IBP advantage: a roadmap for marketing and product teams to collaboratively deliver success

In today’s dynamic business landscape, the role and integration of marketing and product teams has become a critical success factor in achieving organizational success.

Meet The Team - Ben Collins

With a rewarding career working with some of the biggest businesses and brands in the world across a number of commercial roles, get to know our new Partner, Ben Collins.

Leaders must use the power of storytelling to supercharge change management

Leading successful transformation is challenging at the best of times but strong narratives that involve the people likely to be affected – and told from their perspective – can help.

Trust is a must – the human dynamics that unlock integrated business planning success

IBP brings structure, but real transformation requires engaging hearts and minds. Leaders should focus on building trust, creative tension, and shared commitment.

How to overcome ‘change fatigue’ to manage successful transformations

Employees across all industries are becoming less tolerant of future disruption. But with the right tactics – and by taking the Proven Path – leaders can engage teams, break down resistance, and achieve meaningful evolution.

Is change fatigue blocking your business transformation?

People will grow sick of seemingly endless reorganisations. Employers therefore need to take measures to keep their staff as engaged and motivated as possible amid all the disruption.