Integrated Business Planning for High Performance Businesses

In brief

Integrated Business Planning is a common-sense process that delivers spectacular results. By providing the necessary integration between sales, marketing and operational plans, it can transfer millions to your bottom line.


“You’ll be able to respond with speed and agility to changing conditions and stay on track to achieve your business goals.”

Planning to win

Today, Integrated Business Planning sits at the heart of many organisations as the management process that runs the entire business.

Integrated Business Planning provides the perfect platform for innovation, creating opportunities for you to drive sales up and costs down. It allows you to allocate resources to the most productive activities and react swiftly to ever-changing market conditions, to meet customer demand in the most efficient and profitable way.

The real power of Integrated Business Planning is in enabling effective decision-making to control the future direction of your company. It makes the critical link between the strategic plans of your business and current reality, acting as an early warning system for any performance gaps.

Integrated Business Planning gives your senior executive team an accurate and holistic view of your business over a 24 to 36 month horizon. Unforeseen events can be detected early and addressed with speed and agility through planned actions rather than fire-fighting. Which means you’ll always remain on course to achieve your business goals.

Whatever lies ahead Integrated Business Planning helps you plan for it.
“Oliver Wight will help you design your Integrated Business Planning programme to fit the very DNA of your business.”

The gold standard

Oliver Wight are the originators of Integrated Business Planning. We have implemented Integrated Business Planning with some of the world’s best-known companies, across a wide range of manufacturing and service sectors.

Integrated Business Planning has become the ‘gold standard’ for the way successful businesses are run. Whether yours is a single site operation or a complex multi-national, multi-site, or virtual organisation, Oliver Wight will help you design your Integrated Business Planning programme to fit the very DNA of your business, so you can reach and sustain outstanding business performance.

Our focus is on working with you to get a substantial return on your investment as quickly as possible - typically anything from 300 to 3,000 per cent. And you’ll know from the outset what costs to expect and the scale of the benefits you can look forward to.

“Integrated Business Planning can transfer millions to your bottom line.”

Gearing up for spectacular results

Integrated Business Planning is a common-sense process that delivers spectacular results. By providing the necessary integration between sales, marketing and operational plans, it can transfer millions to your bottom line.

With Integrated Business Planning, you’ll experience increased efficiency and productivity; faster response to market needs; and lower working capital and cost-to-serve — all while achieving significantly improved customer service and satisfaction.

It can be difficult to make decisions today, which affect the future position of your business. Integrated Business Planning helps by not only providing a formal framework for rapidly evaluating issues and opportunities, but also by creating a sense of urgency for decision- makers when they are reviewing long-term plans, so they are inspired to take early action to keep the business on track.

Rolling forward

A business transformation initiative like Integrated Business Planning has to begin with getting your own house in order.

However the potential impact of Integrated Business Planning goes far beyond the four walls of your organisation. It extends out into the supply chain, oiling the wheels for more effective relationships with suppliers, customers and consumers. In this way it provides the foundation for collaboration along the supply chain, with reduced costs and shared financial and service benefits.

“You’ll witness a focused organisation working to a single agenda, with commitment, co-operation, enthusiasm, trust, honesty and teamwork.”

Teamwork and commitment

A Integrated Business Planning will transform the culture of your business, bringing a substantial shift in the behaviours of your people, from the bottom to the very top of your organisation.

Business objectives will replace personal objectives and you will witness the disappearance of a silo mentality, sandbagging, self-preservation and gamesmanship. In their place, you’ll find a focused organisation working to a single agenda, with commitment, co-operation, enthusiasm, trust, honesty and teamwork. The results that flow from this type of culture cannot be overestimated.

“The options and implications become crystal clear, enabling informed and effective business decision-making.”

Cycle of success

Whilst Integrated Business Planning takes a medium-to-long term view of your business, it is powered by a monthly planning and review cycle, which has five sequential steps:


  1. Product Portfolio Management Review
  2. Demand Management Review
  3. Supply Chain Review
  4. Integrated Reconciliation Review
  5. Management Business Review

These Review meetings create cross-functional integration and inspire collective ownership of every part of the business.

The output of the Product, Demand and Supply Reviews is an updated holistic plan, which highlights any performance gaps compared to the strategic plan.

At the Management Business Review the senior executive team can consider the issues and recommendations, which have been identified during the Integrated Reconciliation process. These are presented as modelled options that include risks and opportunities, as well as any other potential business implications. So the options and implications become crystal clear, enabling informed and effective business decision-making by the senior executive team.


“The senior executive team can see and direct the entire business roadmap over a 24 to 36 month horizon.”