Orchestrating Success

Improve Control of the Business with Sales & Operations Planning



Hardback Edition


Book Details

Publisher: John Wiley and Sons

Hardback Edition: 176 pages

Language: English

ISBN-10: 0471132276

ISBN-13: 978-0471132271

Dimensions: 16 x 1.73 x 23.5 cm


The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.