Publisher: John Wiley and Sons
Hardback Edition: 176 pages
Language: English
ISBN-10: 0471132276
ISBN-13: 978-0471132271
Dimensions: 16 x 1.73 x 23.5 cm
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
An Executive's Guide to Achieving Class A Business Excellence
Enterprise Sales and Operations Planning
El Estándar de Clase A para la Excelencia Empresarial de Oliver Wight
Der Class A Standard für Business Excellence nach Oliver Wight
Le Standard Classe A d’Oliver Wight pour l’Excellence en Entreprise
The Oliver Wight Class A Standard for Business Excellence
